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Broadcast Radio Keeps Growing. Critics Confused. By: Richard Harker & Glenda Shrader, RadioInsights.com Tell a media pundit that broadcast radio is growing and you’ll be met with howling laughter. You’ll be dismissively told that everyone knows that broadcast is on the ropes, that no one listens to radio anymore. Then insist you have proof and […]
New Research Confirms the Power of Radio May 10, 2013: RadioInk Magazine For what seems like years now, radio executives have been saying “We need to tell a better story.” It was almost as if everyone wanted more information about the power of radio but nobody was willing to go out and produce that information. […]